» Brand and Reputation Management

Offence and defence in digital age of powerful social media

Offence-and-defence-in-digital-age-of-social-media

REPUTATION Raymond Snoddy examines how social networking websites, such as Twitter, have transformed reputation management for organisations operating in a digital age National news coverage revealing that millions of O2 mobile customers could have had their numbers disclosed to every... Read more

Written on 16 Jul 2012 in Brand and Reputation Management | 0 Comments

Balancing global clout and nous

Balancing-global-clout-and-local-nous

STRATEGY Companies are increasingly tapping into foreign markets and yet they are struggling to export their reputation, writes Kate Hilpern According to the Reputation Institute, the best 100 companies have a 5 to 22 per cent weaker reputation overseas than... Read more

Written on 16 Jul 2012 in Brand and Reputation Management | 0 Comments

Fulfilling the brand promise

CONSISTENCY Brands must strive for consistently high quality and control their identity without killing local flexibility, as David Benady reports Every time you try on a pair of Nike trainers, buy the latest gizmo from Apple or swig from a... Read more

Written on 16 Jul 2012 in Brand and Reputation Management | 0 Comments

Call to action for brands with sustainable potential

SUSTAINABILITY Lucy Shea, chief executive of Futerra Sustainability Communications, explains how “planet brands” can engage consumers and help save the Earth Batiste Dry Shampoo has made dirty hair desirable. The company’s Twitter feed, @BatisteHair, shows that consumers love skipping a... Read more

Written on 16 Jul 2012 in Brand and Reputation Management, Opinion | 0 Comments

Open platforms are launch pads for collaboration

EVOLUTION Marketing and media consultant Greg Satell charts the development of brands against the background of technical innovation On November 4, 2010, Microsoft launched Kinect, a motion-sensing device for its Xbox video game console. It quickly became the best-selling electronic... Read more

Written on 16 Jul 2012 in Brand and Reputation Management, Opinion | 0 Comments

Banking on lessons from Libor

STEWARDSHIP Professor Chris Bones, of Manchester Business School, discusses the role of directors in ensuring good governance and upholding a brand’s reputation So what has the recent Barclays debacle and the Libor rate-fixing scandal taught us about brands and reputation?... Read more

Written on 16 Jul 2012 in Brand and Reputation Management, Business, Opinion | 0 Comments

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