Beauty bucks economic trend

Beauty-bucks-economic-trend

MARKET OVERVIEW Despite the gloomy financial outlook, beauty is bucking the trend and weathering the recessionary storm well. As long as we have skin to indulge and lips to paint, the future of the beauty economy will be bright, writes... Read more

Blemish balm boom and timeless allure of lipstick

Blemish-balm-boom-and-timeless-allure-of-lipstick

EVOLUTION OF BEAUTY Why is it that when share prices plummet, sales of cosmetics soar? When it comes to explaining economic theories, it’s just a case of history, as Bethan Cole reports You forego the holiday in the Maldives. The... Read more

World tour of beauty trends makes up diverse market

Susan-Harmsworth

MAPPING THE MARKET Brands hoping to extend their global reach must recognise the differing “personalities” of regional markets if they are to succeed, writes Susan Harmsworth The world of beauty is constantly evolving. Yet not all global markets are moving... Read more

Beyond the duvet: secrets of sleep

Nicky-Kinnaird

BEAUTY SLEEP The global beauty industry has got our shut-eye in its sights. Nicky Kinnaird explains why beauty sleep is going to be big business in the future The notion of beauty starting from the inside out is nothing new.... Read more

Skin deep but in the psyche?

Beauty-isn’t-skin-deep,-it’s-in-the-psyche

PSYCHOLOGY If beauty is a barometer of the social mood, the language brands use to communicate with consumers on a psychological level will provide the key to driving sales in the future, writes Bella Blissett In 100,000 BC, women painted... Read more

Here comes the pampered groom

Here-comes-the-pampered-groom

MEN’S GROOMING If men are from Mars and women hail from Venus, it follows that grooming brands should treat the male and his psyche as a very specific species, writes Ahmed Zambarakji “Grooming” must have seemed like a comparatively macho... Read more